10 event lessons learned in 10 years


Thought Leadership


Event Experiences


Ten tips to outwitting the ordinary.

As theSQUAD Creative turns 10, we celebrate a decade of crushing mediocrity and creating unforgettable experiences. Over the years, we’ve learned many valuable lessons in event planning and management, and we’re excited to share our top 10 insights with you.

These lessons have guided us on our journey to becoming a leader in the events industry, and we hope they can inspire others as well.

  1. Embrace quirkiness and creativity

We’ve always placed a high emphasis on creativity and unique design, whether it’s print material, event lighting, or any other aspect of what we do. By embracing our quirky side, we’ve been able to push the boundaries and create truly memorable experiences (and Insta-worthy moments!) for our clients.

  1. Stay up to date on technology

In an ever-evolving industry, we’ve learned to keep up with the latest tech trends. Our quick transition to hybrid events during the COVID-19 pandemic is a testament to our adaptability and innovation.

  1. Prioritise old-school client service and delivery

Despite our tech-savvy approach, we understand the importance of traditional client service and delivery. Building strong relationships with our clients has been a key factor in our success, and we always strive to exceed their expectations.

  1. Be agile and upfront with clients

Being quick in our response to client’s needs has set us apart. Ensuring we’re always available, agile and upfront with our clients not only fosters trust but also helps us to quickly adapt to any changes or challenges that may arise during the planning process or during event production.

  1. Value and respect suppliers

Our strong relationships with suppliers, from caterers to technicians, have been a cornerstone of our success. We pride ourselves on treating our suppliers fairly, always paying on time, and working collaboratively to create unforgettable events.

  1. Cultivate good taste in food and beverage

theSQUAD Creative is known for its stylish approach and impeccable taste in food and drinks, particularly when it comes to designing signature cocktails. By sourcing the best local ingredients and suppliers, we ensure that our events are not only visually stunning but also a delight for the taste buds.

  1. Build a strong, trustworthy network

Over the years, we’ve cultivated an amazing network of professionals who trust and support each other. This network has been invaluable in helping us create innovative and successful events.

  1. Find humour even in high-stress situations

Working in the events industry can be incredibly stressful, but we’ve learned to maintain a sense of humour even in the most challenging situations. Laughter is not only a great stress-reliever but also helps to maintain a positive atmosphere within the team.

  1. Outwit the ordinary

For the past 10 years, we’ve really been on a mission to outwit the ordinary. By constantly challenging ourselves and pushing the envelope, we’ve managed to create events that stand out and leave a lasting impression.

  1. Keep looking forward

10 years and we’ve only just started! We’re more committed than ever to continue crushing mediocrity and creating extraordinary experiences. We look forward to the next decade and all the exciting and unexpected opportunities it will bring.