Launch Beyoncé’s Ivy Park fashion collab with Adidas


Social Engagement




Produce Influencer photos, culinary experiences & venue elements.

THE BRIEF: To execute the brain-child of Beyoncé’s Ivy Park fashion collaboration with Adidas clothing, using inspiration from the brand’s very detailed corporate identity. theSQUAD’s end client on this project was a below-the-line agency.

THE WOW EXPERIENCE: We received the brief two weeks prior to the event date and only received sign off two days before the launch. We executed a fully custom designed set, décor, cocktails and a delectable culinary menu in 48 hours, rolling out all the visuals, the Influencer photo op moments, culinary experiences and venue elements.

The fresh and sporty theme enveloped the Influencers from the moment they walked through the artfully decorated Rand Club doors. From tickling their taste buds with a private chef, to creating a fully Instagrammable photographic journey. There was awe at every turn the celebs made.


SUPPORTING CREW: 36 – theSQUAD, technical, décor, fashion photography, fashion stylists, bar & mixology, caterers, DJ, waitrons and paramedic.