SOL SUMMER ACTIVATION
From an image on a page to an amazing space that was fun and on brand (in a week!).
THE BRIEF: Translate SOL’s new CI and campaign elements into a tangible event for the guests to interact with the campaign identity.
THE WOW EXPERIENCE: The fit between SOL and theSQUAD was great. We loved bringing an idea to life from a picture on a page to build a space that felt fun, colourful and engaging. And we pulled it off in a week!
We helped SOL create a carefree and sociable event with Bedouin tents on the lawns at the Indaba Hotel, emphasising moments of fun, laugher and music with colleagues. It was a very festive gathering, with lots of activities to create an association between the brand and fun, social experiences.
The event lived up to the authenticity of SOL’s Mexican heritage, with a tropical South African twist.
DELEGATE PAX: 180 internal employees.
SUPPORTING CREW: 40 – theSQUAD, set builders, décor, branding elements, bar and staff.