MAZDA CAR LAUNCH

TYPE:

Launch

CLIENT:

MAZDA

OVERVIEW:

We helped Mazda reveal some brand spanking new vehicles and officially launch as an independent company in South Africa. 

theSQUAD Creative Events helped Mazda Southern Africa unveil their latest vehicles and mark their official launch as an independent company in the Southern African market. Drawing inspiration from Mazda’s rich Japanese heritage, we seamlessly integrated a Japanese theme into the event. To add a touch of local flair, we infused the celebration with vibrant African vibes. This unique fusion of cultures created a captivating atmosphere that paid homage to Mazda’s roots while embracing the spirit and energy of Southern Africa. The result was an unforgettable car launch which highlighted Mazda’s global brand identity within a distinctly African context.