EVENT CASE STUDY: Xiaomi Redmi Note 13 Launch

COMPANY: theSQUAD Creative

CLIENT: Xiaomi

NAME: “Shoot Your Shot and Make Every Shot Iconic”

VENUE: The Playground, Johannesburg

OVERVIEW
theSQUAD Creative orchestrated the product launch of Xiaomi’s Redmi Note 13, themed “Shoot Your Shot and Make Every Shot Iconic.” This exclusive face-to-face event was tailored for 60 select guests who were encouraged to embody the iconic Redmi in dress and spirit. The goal was to spotlight the impressive capabilities of the Redmi Note 13 through a hands-on experience, with influencers demonstrating the phone’s incredible features and awarding winners of the Redmi experience.

HIGHLIGHTS
• PHOTOBOOTHS: There were several interactive stations including a textured wall, two balloon cave photo booths, and two silver and geometric photobooths. These installations not only showcased the Redmi Note 13’s camera quality but also provided vibrant backdrops for influencers to create engaging content.

• EXCEPTIONAL CUISINE: Catering was provided by Olives and Plates, offering a diverse menu that included a canapé starter, exquisite main courses, and a DIY S’mores dessert station. The food selections were carefully chosen to cater to a variety of tastes and dietary preferences, ensuring an exceptional gastronomic experience for all attendees.

• GIFTS: Each guest received practical and themed gifts including ring lights, selfie sticks, and custom tote bags, enhancing their content creation capabilities and serving as mementos of the event.

• MASTER OF CEREMONIES: The event was hosted by Tumelo Candice Modiselle, a dynamic and accomplished figure in the arts. As an actress, storyteller, and social entrepreneur, the MC brought her passion and charisma to the stage, adding warmth and glamour to the proceedings. Candice is the executive producer and host of The Five Minute Call Show on YouTube and the founder and chief executive of Sellé Jeweller. Her influence and expertise were recognised when she was named one of the M&G top 200 Young South Africans in 2023.

• ENTERTAINMENT: The soundtrack to the event was created by music from DJ Ayanda and DJ Venom, who played during the winner announcements and transitioned the evening to the dessert station, maintaining a lively and engaging atmosphere throughout the night.

IMPACT
The event successfully engaged the influencer community, generating significant buzz around the Redmi Note 13. Influencers actively used the device to film and capture the event’s highlights, effectively demonstrating its advanced camera features and user-friendly interface. The strategic use of thematic photobooths enriched the content and emphasized the phone’s ability to produce stunning visuals in various settings.

Additionally, the launch of the #RedmiNote13Series trended on social media, showcasing the powerful reach and engagement. This viral trend amplified the product’s features across diverse platforms, attracting attention and kick starting discussions among potential consumers.

CONCLUSION
The “Shoot Your Shot and Make Every Shot Iconic” event not only highlighted the features of the Redmi Note 13 but also reinforced Xiaomi’s position in the competitive smartphone market in South Africa. theSQUAD Creative’s innovative approach to this product launch provided an immersive experience that was both memorable and impactful, ensuring that the Redmi Note 13 made a significant splash in the digital and real world.

HIGHLIGHTS VIDEO