theSQUAD Creative Event Management Company Johannesburg
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Posts by theSQUAD

Design during the Pandemic – Working on My Personal Brand

Tshepo Themba Mbokazi is a Creative Director, Illustrator, and hand-lettering artist. He’s experienced in branding identity, event branding, and illustration. His background includes design for corporate and agencies, as well as creating local and international campaigns for brands.  In fact, he’s is the designer of theSQUAD’s monthly themes – thanks Tshepo! We spoke to him to…

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The Event Industry Capacity Has Changed

As one of South Africa’s leading technical services companies, Kilowatt, has had to quickly adapt their business to the new landscape brought on by COVID-19. Their Chief Operating Officer, Neil Zaayman, was kind enough to give us some insights on the bold decisions they made during the pandemic, and how he feels about the future. Thanks…

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Stay Positive, Stay Humble, Stay Who You Are

The Unlimited Events Group (UEG) can transform ordinary spaces into unforgettable events. They’ve designed and set up almost 2000 events a year across South Africa, but that came to a halt when COVID hit. We chatted to Liaan Herman, their Senior Operations Executive to find out more. Thanks for your time and your positive attitude…

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Everyone is in Serious Need of a Party!

DJ James Cassel is supremely talented at creating exactly the right music vibe needed to make an event memorable. He’s a brilliant asset on any job, but because of the restrictions during COVID lockdown many challenges were thrown his way. We asked James how he handled the tough times, and where he’s at now. Thanks for the…

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We Hustled Like Never Before

  Dreamsets often work closely with theSQUAD as they make set design and lighting magic for our events. We spoke to their Minister of Finance, Leanne Bancroft and Minister of Entertainment, Eben Peltz, to find out how they coped during COVID. It was extremely tough, and the team went above and beyond to earn their SQUAD stripes…

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Honouring Relationships is Everything

Creative Director, Rina Wood, is responsible for a lot of the beautiful designs you see from theSQUAD, including our iconic wings. We spoke to Rina about how her business was affected by COVID, and what trends are on the rise now. Thanks for sharing these insights with us Rina.           “I am…

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Our Stories Matter

Charmaine Weir-Smith is an award-winning Actress, Director and Writer who we love. theSQUAD asked her for an update on how life was during and after COVID, and she kindly shared these insights with us.  “When President Ramaphosa announced the national state of disaster, I was on stage with Paul Slabolepszy and Renate Stuurman acting in…

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Getting Together Again

We loved working with Inge Crow, Freelance Event Specialist and Producer, on one of our first in-person events in a while! Inge reminded us of the term, “event-unfit”, and how we need to get in shape to match the energy levels needed now. Thanks for these insights on Everything is Connected Inge.  “I’m a diehard event…

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Facilitating Deeply Needed Connections

Vicki Scheffel, Founder of Geskenk Corporate Gift Company, was kind enough to share her insights with theSQUAD on how she rethought her business during COVID, and beyond.  “My corporate gift company, Geskenk was born from a need to service the corporate world, with a more conscious, on-brand and sustainable, local gifting solution. During COVID, most…

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theSQUAD Was My Rock

As part of a series of Everything is Connected  interviews, theSQUAD spoke to talented decor entrepreneur, Charmaine Elliott who is the owner of Decorate with Char. Here’s what she told us about COVID, and her post-pandemic world. “I was affected by COVID to the extent that my CME Décor Specialist business was liquidated. I survived by…

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Filling the Creative Cup with SA and RoSSA’s Got Talent

theSQUAD have already blazed a trail in 2022, moving into new offices and bypassing the comfort zone by embracing an intense project management campaign. We caught up with Squadron Creative Producer, Tarryn Bentley-Gross, to get the inside story. Q: How did theSQUAD become involved in SA and RoSSA’s Got Talent? T: Well, it nearly didn’t…

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Five Steps to Living a Limitless Life

This month we’re exploring what it means to be Limitless! The power of limitless thinking is something anyone can tap into, but so often we are constricted by the labels we put on ourselves. I find this so interesting because theSQUAD do our best to challenge the norm and not limit our thinking. When answering…

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