theSQUAD Creative Event Management Company Johannesburg
+27 11 244 2160

Getting Together Again

Everything is Connected theSQUAD

Inge Crow Creating Connection theSQUAD Creative EventsWe loved working with Inge Crow, Freelance Event Specialist and Producer, on one of our first in-person events in a while! Inge reminded us of the term, "event-unfit", and how we need to get in shape to match the energy levels needed now. Thanks for these insights on Everything is Connected Inge. 

“I’m a diehard event chick so when COVID hit I took the time to spend quality time with family and dogs. Plus I started a succulent garden, so I got to play with a pick axe in the garden - getting rid of weeds.

With regards to eventing work, during COVID there were no in-person events, and I realised that virtual was where it was going. I did tons of research on the various platforms and found out how it worked. During the time when events didn’t happen, I didn’t do anything differently or reinvent myself; instead I used my project management skills to manage content for agencies doing virtual events. I created tons of spreadsheets outlining timelines, deadlines, deliverables, and more.

2022 it is looking exciting as face to face events are returning. Once again, I’m not changing anything - agencies know my worth and they know who to call when they need to get a job done quickly and professionally. 

I have found the tricky thing at the moment is that our clients have had to engage virtually, and now return to face to face. So there’s a frenetic energy in the industry at present. Frenetic because it’s all rush, rush, NOW. Needing all the energy of going back to what we used to do. But we are a little out of practice. We call this being “event unfit”. Aside from this, the biggest challenge is the rise in costs. Budgets are higher as supplier costs are higher - and it’s not easy.

Everything is Connected Inge Crow theSQUADA positive trend in events is all about getting together again, reconnecting with colleagues. I also think it is about learning to move forward without the people that we had two years ago - a celebration of coming out of the pandemic alive.

I am grateful to have new clients, and to be working with partners again. I am also getting the grey matter to think of creating events in a memorable way. We can’t go back to what we used to do. COVID has shaken up the mundane execution of events and we need to find a way to deliver to an even higher expectation.

It was such a pleasure working with theSQUAD recently. The “I-got-your-back”, “we-in-this-together” straightforward honesty is very refreshing. The team is eager and willing, and filled with such brilliant customer satisfaction energy.”

Contact Details

Email: inge@giconsulting.co.za

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