theSQUAD Creative Event Management Company Johannesburg
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The Golden Thread

The Golden Thread


"Love is the golden thread that ties our lives together."

A golden thread ties something togetherĀ and gives it value.Ā This year the charity campaignĀ Night of 1000 DrawingsĀ has been our golden threadĀ (for many years, actually šŸ˜‰). Motivating people to donate art weaves in and out of our paying work.Ā We do it for love and weĀ inviteĀ you to be part of theĀ beautiful tapestry.Ā 

The Golden Thread

"There is time for work. And time for love.ā€ Coco Chanel
It's not too late to give a doodle for 1000 Drawings. And by "doodle" we mean anything A5 size from embroidery, drawing, painting, photography - what ever gets your groove on. We will be accepting art dropped off at theSQUAD offices, Human.Kind Building,Ā 259 Jan Smuts Ave, Dunkeld WestĀ (entrance in Smit), untilĀ Friday 10 November. You might even score an excellent cup of coffee while you visit.

The Golden Thread


Feed your body, feed your mind." Ali Nangamso Majija

Ali was one of the winners of the KFC Taste Kitchen Ultimate Home Cooking Duo and we met him while working on the event finale. We love his take on life and food. Here's what he had to say about working on the connection between body, mind and sustainability. (There's a golden thread there šŸ˜‰)

"It all started from changing the way I treated myself, how I behaved and what I put into my system. Then this extended to my attitude towards my environment. Now Iā€™m learning how to maintain my environment in order for it to sustain my growth.

I have a new found habit; finding a use for everything which comes into contact with my hands and mouth. We reuse almost everything. With regards to food, every part is used and (besides poultry) Iā€™m willing to eat the produce raw before cooking."

The Golden Thread

The Golden Thread"Thank you theSQUAD, everyone is raving!" Cathy Qama, Marketing Manager

What do you do when your team hasĀ a countrywide launch with 11 activations in one day? You hang on to the golden thread and do it with love ā™”

It was great working with the Pandora brand, launching their Disney range in South Africa. Highlights included Mickey and Minnie biscuits and lots of sales for our client.


"1000 Drawings is the best idea; combining social change, the arts, and events!" Jessica Richards
The Night of 1000 Drawings event is pretty special as it's a celebration of inner city Johannesburg and the passion of its citizens, as witnessed by the thousand die-hard fans who pitched in the rain last year. But if you need more enticement; thereā€™ll be live music (includingĀ African Rhythm, Samthing Soweto, Go Barefoot and Percyā€™s Perseverance), experimental stuff, food trucks galore and full bar services for those on a liquid diet. And of course, ART.Ā The Golden Thread

All donations on sale forĀ R100.Ā Find something fabulous for yourself or purchase unique Christmas gifts. PleaseĀ buy tickets onlineĀ before the night to avoid queues and to give us event planners some peace of mind.Ā 

All proceeds from ticket sales and art go to a child-education charity.Ā Plus (while we're on a roll) if anyone is part of a corporate or group who'd love to donate money towards transport for the musicians, we'd be grateful.Ā 




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